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How Many Hours Did Users Spend on Their Phones in 2024 Worldwide?

How Many Hours Did Users Spend on Their Phones in 2024 Worldwide

Mobile State Report 2025 shows smartphone users across the world spent 4.5 hours each day using their devices in 2024. The average figure shows a marginal upward trend when compared to earlier years but the expansion pace remains slower than pandemic years. The report shows that smartphone users have started being purposeful regarding their screen time by finding equilibrium between work needs and leisure activities.

2025 Mobile State Report: Global Smartphone Usage Trends in 2024

The United States followed worldwide smartphone trends by showing daily smartphone usage reaching 4.2 hours by users. Non-gaming app revenues in the U.S. experienced meaningful expansion specifically in streaming and e-social media and e-commerce segments despite having lower figures than the world average. Users are increasingly dedicated to watching content and performing online shopping activities instead of playing games.

Countries like India together with Brazil maintained daily usage exceeding 5 hours despite being located in emerging markets. The regions experienced faster adoption of low-cost smartphones while expanding internet services which triggered users to spend more time on their screens. The main reason users spent time on mobile devices in these markets became social media sites and short-form video applications.

Mobile revenues across the world broke through $1 trillion barriers during 2024 while experiencing gradual growth in usage hours. The significant portion of revenue growth came from non-gaming apps which derived their earnings mainly from subscription fees and in-app purchases. A transformation in user preferences and mobile service evolution accounts for this change.

The upcoming forecast indicates that smartphone utilization patterns will reach equilibrium through users striving to achieve digital and off-device activity equilibrium. The mobile industry will keep progressing towards new innovation phases because of AI advances together with augmented reality implementation and fifth generation wireless technology adoption.

Global Mobile Screen Time Hits 4.2 Trillion Hours in 2024: Key Trends and Insights

Devices used by smartphone users worldwide amounted to 4.2 trillion hours in 2024 indicating average individual usage of more than 500 hours. The utilization of smartphones throughout daily life consumes more than 13 minutes from each hour of the day. Despite slowing down from earlier years the massive volume of screen time indicates people continue to depend heavily on mobile technology for communication and entertainment and productivity needs.

Cell phone usage in the United States decreased slightly during 2023-2024 as users spent 323 billion hours looking at their smartphones instead of 325 billion hours during the previous year. Americans might be showing increased awareness about their phone time usage because they are dedicating their current screen duration to different activities. The United States continues to be among the biggest markets worldwide for mobile engagement as well as revenue generation.

The global market for in-application purchases and subscriptions grew by 13% during 2024 to reach its highest level of $150 billion. The rise in subscription-based service popularity forced a revenue escalation which included streaming platforms fitness apps along with productivity tools. The "freemium" business model which lets users access fundamental features without cost but offers additional premium goods at prices has significantly contributed to raised income.

New markets led all other regions during screen time usage as Southeast Asia and Latin America demonstrated the most intense user activity rates. People in these regions obtained better internet access as their smartphone prices decreased and social media and short-form video platforms gained increasing influence. The United States along with Europe demonstrated either stable mobile usage or declining patterns because mobile adoption seemed to have reached its peak in these markets.

Given that, mobile is set for more transformations, and AI, 5G, and AR are projected to change the way people use their devices. Although screen time growth may level off, there is an increasing trend of trying to improve the experience of digital experiences and searching for new revenue streams, all while maintaining smartphones as vital to global connectivity and innovation.

North America and Europe Drive Mobile Spending Growth: U.S. Leads with $52 Billion in 2024

North America and Europe drove growth of worldwide mobile spending in 2024 with the United States on top. In the past years, consumer spending in the U.S. grew to an amazing $52 billion. It’s caused mostly by the growth of user trust and comfort making purchases on their phone, as there’s been no fuss about payment through their phone and better user experience via app.

The pick up in mobile spend is a function of increasing time in devices. With more and more people nowadays being part and parcel of their daily lives and the advancement of technology through smartphones, it is more likely that people will flock to making in-app purchases, subscriptions, and e-commerce transactions. It is, however, highly noticeable in North America, where mobile platform has proven to be a popular channel for citizens to shop, stream content and to execute financial transactions.

Mobile spending also grew strongly in Europe with countries such as the UK, Germany and France all contributing to Europe’s overall revenue. Mobile payment solutions like digital wallets and contactless payments have taken up with the growth. Besides, the consumers are spending more on subscription based services like streaming and fitness app, which has increased its popularity of consumer spending.

All around the world, retail and entertainment industries are being changed by the shift to mobile-first commerce. The demand for mobile optimized platforms is emerging as businesses are getting into optimization of their platforms to cater to mostly mobile users, who are offered personalized experiences and exclusive deals to drive engagement and sales. In terms of the North America and Europe, where the users are ready to pay more for premium content, and convenience this strategy has been very effective.

With advancements in technology and mobile commerce experience, mobile spending momentum has a tendency to continue and grow, making mobile commerce more appealing. This growing trend will favor businesses that are already optimizing for mobile and innovative payment solutions as smartphones continue to be the chosen form of consumer behavior.

Achaoui Rachid
Achaoui Rachid
Hello, I'm Rachid Achaoui. I am a fan of technology, sports and looking for new things very interested in the field of IPTV. We welcome everyone. If you like what I offer you can support me on PayPal: https://paypal.me/taghdoutelive Communicate with me via WhatsApp : ⁦+212 695-572901
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