Huawei has recently slashed the prices of various models of its high-end smart mobile phones in a bid to break what the firm considers as stiff market competition. At the weekend, prices for various models – including flagship ones – were lowered by as much as 3 000 yuan ($411). The cell phone itemizing was launched through a publish in Huawei’s official Sina Weibo web page, where the firm has 91 million followers.
Huawei Slashes Prices on High-End Devices, Including Smartphones
The price cuts are being implemented on one of the largest online markets in China suggesting Huawei’s move to pull consumers during what is traditionally one of the biggest shopping seasons. Huawei a leading technology company based in china has joining the band as it continues to operate in both domestic and international markets.
This decision to lower prices has been made by Huawei especially after it experienced some tragedies such as the ban imposed by the United States that restricts Huawei access to important technologies such as Google services. However, the global market is constantly changing, and new products are being introduced into the market by different competitors and Huawei has also been trying to create new devices for the market, seeking to stay in the premium smartphone market segment.
Huawei’s latest measures of lowering the prices may also be caused by the appearance of the new rivals like Xiaomi, Oppo, and even Apple, who started to take positions both in China and abroad. Huawei wants to appeal to even more people and widen its customer base which is why it makes its top-tier devices cheaper.
These understandings are in line with market realties wherein firms arerand reducing prices in a bid to remain relevant. Even as Huawei tests its consumers through those price cuts, it may help sell other high end products such as its tablets, and wearables to complement the smartphones that it relies on for growth in the future.
Huawei Offers Major Discounts During JD.com "Super Brand Day" Promotion
During JD.com ‘Super Brand Day’, Huawei started a company promotion wherein they slashed the prices of some of its usual bestselling products. The promotion happened from Saturday evening to Sunday night offering discount on handsets, headphones, smartwatches and tablets to bring Huawei high end products within reach of users.
As a member of the event, Huawei intended to leverage on JD.com’s users base and the higher traffic during the black weekend. It offered reductions with the range of its main mobile phones and other products that reached a few hundred yuan, in order to increase its fans and sales during a competitive season.
The “Super Brand Day” is a key selling festival on JD.com an increasingly significant B2C market in China where brand owners can promote their goods and provide promotions. Huawei is participating to gain market recognition and greater sales due to cut throat competition in the consumer electronics business, especially given the current woes due to foreign restrictions.
Huawei also decided to cut down its prices on other hot selling products including its smartwatches and the wireless headphones. Here, this extensive product portfolio shows that the company wants to deepen the ecosystem and expand into other forms than mobile phones.
The timing of this promotion indicates that Huawei wants to continue being relevant on the market against competitors like Xiaomi, Oppo and Apple. The rational behind this move is to woo not only the existing consumers of its products but also those who have never used any of its products by making them buy the premium technologies that the firm has to offer at a cheaper price.
