YouTube is upping the rates for Premium plans for those who had their subscriptions through older services such as Google’s Google Play Music and YouTube Red. This change will impact several of the regions specified,including the United States.
YouTube Premium to Increase Prices in December
These older plans from other states will also increase – its customers that are from U.S will now be charged $13.99 per month beginning December. This is a new twist for the users who have incurred to lower rates after the services were phased out.
Subscribers to YouTube Music are also feeling the pain of price increases in Europe as well. But they are being allowed another three months before the new rates can begin, as has been done in the United States.
The price change is part of YouTube’s annual process of tweaking it outlook for subscriptions and having each of them cost within the industry average.
This means that the users will look for other service providers due to the high costs of subscription to the YouTube Premium services depending on the perceived worth of the services offered by the company.
YouTube Premium and Music Price Hikes Expand Globally
YouTube has officially spoken out and announced the new prices of YouTube Premium and the service that is YouTube Music Premium separately. Paul Pennington, the communication director of YouTube, provided all the information in an email to The Verge.
The increase in price will impact the new customers and the current customers of the company and this will happen in more than one country in the different regions of the world. These changes will include such countries as Bulgaria, Costa Rica, and Kuwait and a host of others.
Shah said new subscription rates for the ad-free YouTube Premium and the music-focused YouTube Music Premium will be implemented in the countries which are affected by the changes. The increase is part of a YouTube strategic plans aimed at adapting prices to a range of the global market rates.
However, Pennington also said that the above changes would begin in the next months, but the exact time may differ from region to region.
The expansion is in tune with YouTube’s strategies to tweak pricing structure and upgrade services to boost viewers’ standerness and growth in these areas.
YouTube Premium Price Hike Delayed for Early Google Play Subscribers
YouTube has said that for the people who signed up for YouTube Red through Google Play at early-adopter prices, there will be a 3-month free trial before the next monthly price comes into force. It will apply to any user subscribed to YouTube Premium or YouTube Music Premium.
Paul Pennington, the communication director of YouTube, asserted that such subscribers will maintain paying for the current rate for the next three months too. This delays enables them to have ample time in order to prepare for the price change which lies ahead.
This period will help users decide whether to remain with their subscriptions or not whether they will go for the free services offered online. Another way in which it has the advantage of the other methods is that it makes it easier to transition to the new pricing tier.
This includes the plan to increase subscription fees, which will affect subscribers around the world in the long term to new and old customers alike. But it will be temporary and early adopters of this theory will stand to benefit from it.
This may useful in retaining the customers during the transition as users are provided with more freedom in handling the rates.
