Apple’s latest models of iPhone are on high sale in China for the first three weeks of its release being 20% higher than the sales of the previous year’s model. In the current competitive Chinese market, Counterpoint research firm pointed out this was a positive turn for Apple in terms of sales.
Apple iPhone Soars High in China Gets a 20% Sales Hike, Threatens Huawei
The iPhones were out on the market in the new models by Huawei on September 20launching a direct battle between the two tech companies. This head-to-head launch, observed in a global largest Smartphone market, China shows that Apple has been under pressure from home-grown rivals in the last couple of quarters.
As competition stiffens, Apple’s initial market performance reveals it is in for a favorable welcome among the Chinese populace. A number of new features which are incorporated into the latest iPhone and seen as an upgrade could be assisting in clawing back some of the market share lost to domestic manufacturers.
At the same, Huawei smart phones that launched the new model attracted considerable attention reflecting that the competition is rising. The two firms are now eyeing the Chinese market with tech-conscious customers who have more choices in selecting the best Android phone.
While Apple has been experiencing slowing down of demand and even losing market share in China, the 20% increase in the sales figures could well be an encouraging sign for the Apple’s top brass. It implies that new iPhone has all in place such as better cameras and changes in design that may be pleasing the customers.
In the future, Apple will want to keep on this pace and possible ways would be sales promotions and other kinds of promotions. Only the following months will tell whether the early lead, achieved so far in the Chinese marketplace, will be sustained in the coming months.
iPhone 16 Pro Models Shine in China with 44% Sales Surge, But Older Models Lag Behind
Apple’s iPhone 16 series appears to be performing well in China, as the sales of iPhone 16 Pro and Pro Max models go up by 44% compared to the models launched last year. New Pro models are leading to high demand even though overall iPhone sales are still low, Counterpoint said.
Although consumers are showing more interest in iPhone 16 Pro and Pro Max specifically, the year on year sales volume of iPhones in China declined by 2%. This has been linked to decreased demand of cheaper models which hardly attract the same attention as the latest state-of-the-art devices.
This competition environment is also intensifying in China with regards to Huawei’s new Mate and Pura series Smartphones affecting Apple sale’s growth significantly. It has noted that as a leading domestic firm, Huawei latest models has challenged the Apple in the domestic market significantly.
While, the high single selling of iPhone 16 Pro and Pro Max shows that Apple is still catering to the premium smartphone market in China despite the less overall sales. Perhaps, the specific improvements in these models are behind a trend towards premium devices.
These sales numbers show some divergence in the relationship through which the consumers in China are now preferring to go for the latest, most premium iPhones. It may force the Apple to maintain the premium portfolio as the growth vehicle in the future.
When the competition will remain tight, LOCATION will have to adjust its tactics to cope with such a threat as Huawei. The failure of previous iPhone models has been seen by the end of the year, but the iPhone 16 Pro models are still on the rise.